
Despite not getting to number one on the charts, Williams' had the fastest selling cassette release in over two decades. The album sold 67,000 copies in the UK during its first week, the same amount as Williams' previous album The Heavy Entertainment Show (2016). The Christmas Present opened at number two on the UK Albums Chart, behind Coldplay's Everyday Life. The album's second single, " Can't Stop Christmas", was released on 20 November 2020.

" Time for Change" was released as the album's official lead single on 22 November 2019.

The song "Bad Sharon", featuring Tyson Fury on guest vocals, was called a "favourite" to be the UK Christmas number one. The galloping 'Darkest Night' opens with the fabulous line "December in London / Think I’ve just been made redundant" and the optimistic 'New Year's Day' borrows quite liberally from George Michael's 'Freedom' on a jubilant bridge where Robbie and a gospel choir rapturously exclaim, "Oh! It’s an energy! Oh! The memories!"" Jordan Bassett of NME rated the album 3/5 stars, writing: "The original compositions are richer than the covers. At Metacritic, which assigns a normalised rating out of 100 to reviews from mainstream critics, the album has an average score of 52 based on 4 reviews, indicating "mixed or average reviews". The Christmas Present received mixed reviews from music critics.
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Critical reception Professional ratings Aggregate scores Williams initially aspired to cover " Fairytale of New York" as a duet with Britney Spears which the latter declined due to being on hiatus. And you can’t write 50 songs in one month because it’s Christmas and you feel Christmassy, so you have to do it when the fancy takes you." In an interview with Smooth FM, Williams stated: "I wrote 50 songs for the Christmas Present record. You sort of get it in your head that you can only use that token once. Williams was asked in an interview whether or not there were any plans for Bublé to sing on the album and he answered: "He sang with me on an album of mine called Swings Both Ways. Williams joked that he was going to call the album Achtung Bublé, a play on words of the U2 album " Achtung Baby", and in reference to Michael Bublé's "monopoly" on the Christmas music market, which he said "must end now".

Williams began recording the album in June 2019, just before the final leg of his Wynn Las Vegas residency, and concluded in Vancouver in October 2019.
